On 4/20 state unveils new ad campaign targeting cannabis users

On 4/20 state unveils new ad campaign targeting cannabis users

East Farmingdale, NY- On 4/20, an unofficial holiday for cannabis users, New York’s Governor Kathy Hochul, unveiled a new ad campaign focused on “informing New Yorkers on the states Cannabis Law”. The new Public Service Advertisements dubbed “Cannabis Conversations” is said to go in depth on issues such as “the dangers of impaired driving”, “how to safely store your cannabis in your home”, and “how to respectfully consume cannabis in public”.

“Today’s new round of public service advertisements as part of the State’s “Cannabis Conversations” campaign is another important step in our journey toward a safe, inclusive, equitable cannabis industry,” Governor Hochul said. “Part of us building the strongest cannabis industry in the nation is making sure New Yorkers have relevant facts at their fingertips, and we remind all New Yorkers as they join 4/20 celebrations today that it’s never safe to drive high, you shouldn’t consume cannabis in disruptive ways, and cannabis can damage growing brains in youth.”

Department of Motor Vehicles Commissioner and Chair of the Governor’s Traffic Safety Committee Mark J.F. Schroeder said, “Driving while impaired by cannabis is not only irresponsible, it is against the law and is completely preventable. Our message to cannabis users is simple: make the smart choice to find a ride. Don’t drive high.”

Office of Cannabis Management Executive Director Chris Alexander said, “As a parent of a young child I know how important it is to safely store cannabis products and keep it out of their reach. And like all New Yorkers, I want our streets to be safe. Thanks to the new “Cannabis Conversations” ads we’ll be running across the state, I’ll be able to sleep easier knowing New Yorkers are being educated about the truths and potential risks around cannabis consumption.” 

The “Cannabis Conversations” campaign is running on television, radio, billboards, transit, and social media.

Pictures of advertisements here and videos of the advertisements in English and Spanish are available here.

Photo: Office of Cannabis Management renderings of the Cannabis Conversation public relations campaign