NEW YORK (AP) — These days, many of us shop on Amazon instead of going to a mall. Now, in one case anyway, you can shop at Amazon at a mall. The online retailing giant plans to open a clothing store in Southern California later this year. It’s the latest foray into brick-and-mortar for Amazon, which already sells more than 10% of all clothing in the U.S. The Amazon clothing store will be at a mall in Glendale, California. Amazon says its algorithms will give real-time recommendations to shoppers as they scan items. Shoppers can also fill out an online survey of their fit and style preferences.
Photo: FILE – Daniel Thorpe, of Hoboken, N.J., uses the Amazon app to pay for his purchase at the Amazon 4-star store in the Soho neighborhood of New York, on Sept. 27, 2018. Amazon is set to open its first-ever physical clothing store later this year at the Americana at Brand mall in Glendale, Calif., that will push out personalized recommendations as customers shop and scan items on their phone and feature high-tech dressing rooms, the company announced Thursday, Jan. 20, 2021. (AP Photo/Mary Altaffer, File)
