Last year it was Selena Gomez and now Jennifer Lopez is the new face of COACH.
“I’m so excited for this collaboration with Coach” JLo said. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style – an uptown downtown mix.”
“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way – she really embodies the attitude of Coach and our new campaign,” Creative Director Stuart Vevers added. “I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”